Customer driven mass-customisation and innovative product development with parametric design & generative modeling

Mass customization is aimed at production of both goods and services to meet the particular needs of customers with levels of efficiency near that of mass production, and minimised product cost compared to customisation. The today's trend of highly customised products and services creates technical challenges. In this study, the key challenges in innovative design and development of mass customized products are presented and discussed. The successfully developed case studies and solutions for mass-customisation are highlighted, with the use of the state-of-the art parametric design and generative modelling to provide (1) a rapid development of product varieties, (2) a better customer satisfaction via an efficient communication between customers and companies for a better understanding of customer need, with direct or indirect involvements of customers in design and product development, and (3) a reduced time to market of a product via the shorter time of product design and 3D modelling. © 2017 The authors and IOS Press. All rights reserved.